Forget what all the marketing guru’s told you. It doesn’t work that way in collision repair. You are selling a product that nobody wants to buy, that you can’t create demand for, and can only be sold at specific time and a specific place- your competitors shops.
So how do you push back against steering? You use the same tools the insurance companies are using against you. Leverage customer education, behavioral psychology, and geofencing technology. Shift from the marketing business into the mind-changing business at the precise time and place where a customer is being steered.