Stop The Steering
How many times have you thought to yourself:
“If I could just get in front of people before they get steered to one of those chain shops, not only could I get their business, but I could perform a better repair, and gain a customer for life?”
Customers make their decisions for a variety of reasons. Maybe they have used your competitor before, perhaps a friend on social media referred them.
Their insurance company most likely made them believe that the repair will get done quicker, “hassle-free” and “guaranteed” if they use a preferred shop.
Heck, you might even be that shop for just a couple of insurance companies, but not all of them.
Either way, you are losing business to these people, but that can get fixed right now.